Apex is a new skin care series from Alo, which takes mindfulness one step further: a beautiful life celebrated with beautiful design. Capturing trends in contemporary fashion apparel, Alo travels beyond the studio. Alo’s brand spirit “innovation” and “contemporary fashion” transfers into a new look for a new line of skin care. Luxury meets performance in every collection. Makes the brand more contemporary in the marketplace, and strengthens its brand equity by creating new niche markets.