The program emphasizes Education, employment, recovery, family, and community. Five Keys Schools and Programs works with people in jail who are transitioning back into the community. The overall project mood and tone needed to be serious and trustworthy. We were asked to build a brand that mirrors commitment to students, partners, and community, and underscores belief in education and change. As Five Keys continues to grow, our brand is an asset, and this roadmap will ensure that it focused and consistent.